The Club at the Waterfront
Members Only Club
The Club at The Waterfront is an exclusive, members only club in Bexhill, East Sussex, which was completely refurbished in early 2017. The club operates as a bar/brasserie, members lounge, function room and restaurant, serving 1,800 members.
As part of the extensive refurbishment programme, the new owners of the club wanted an integrated technology solution for all operational needs to enhance the membership experience and deliver operational efficiency.
They needed a membership management system, integrated intelligent door entry system and an integrated Electronic Point of Sale (ePOS) system for processing bar and restaurant orders. They didn’t want an inflexible ‘off the shelf’ package that would not adapt to the particular needs of the business. The Waterfront also required services for back office functions, such as telephone lines, broadband, email services, general IT hardware, and CCTV.
Astec started by installing data cabling infrastructure throughout the site wired to a central communications cabinet which would support all computer hardware, ePOS systems, wireless access points, digital signage and future telephony options. An analogue telephone line and fibre broadband were installed alongside an existing service to provide dual connectivity to the club for both performance and redundancy.
At the heart of the software technology solution, Astec deployed the ePOS cloud and on-premise hybrid software platform. Starting with a sophisticated membership and hospitality system, the software not only provides full management of club membership, it also provides an email marketing solution to provide on-going targeted marketing contact with the membership.
To fully exploit the software platform, Astec provided Microsoft Surface devices to allow the team to work with the system anywhere within the club over the wireless network or from any location remotely. Members can be added with identification methods such as photos or electronic signatures captured directly onto the Surface devices. This eliminates the need for paper based systems.
A door entry system using Near Field Communications (NFC) technology was developed. Branded NFC key fobs were supplied to the club, which when presented to a reader at the front door, allows members access to the club. This enables the club’s management to manage access whilst providing real-time guest attendance information to the team on duty. Additionally, membership usage patterns can be analysed.
Microsoft Office 365 Business Premium was deployed to provide a range of complimentary IT functions including email hosting and filtering, desktop and cloud Office applications, cloud storage and work collaboration tools.
Astec provides ongoing management and support for every aspect of the technology, through our PromisePlus support package including telephone, remote access and onsite support.
The integration of software approach has delivered real efficiency savings, eliminating double entry of data and dramatically reducing the potential for errors in recorded data.
Members see an efficient, professional and friendly process for both signing up and using the club’s facilities on a day to day basis.
The management is now able to make informed business decisions based on the latest data rather than ‘gut feel’. Being cloud integrated, the system and information is also accessible from any location.
Communication and marketing to the membership is targeted, relevant and effective with minimal effort required to execute marketing campaigns and communication.